Now more and more people are opening stores, especially women's clothing stores. Women's clothing stores can be found everywhere on the streets. Therefore, the competitive pressure is very great. If you want your own store to perform better than other stores, here are ten taboos for doing clothing wholesale, hoping to help your business.
One taboo: waiting at the door. Business can not run without vitality. The commodity market is changing rapidly. Commodity exchange is time sensitive, and it is difficult to see customers sitting at the door. Only by running can we know the market information, find the right time and make profits.
Second taboo: no guts. As the saying goes, you can take action as long as you have seven points of confidence, and the remaining three points of confidence depend on your inability to make up your mind when things go wrong. It is not profitable to miss the opportunity. You should know that there are few things that can make money with certainty in business.
Three taboos: the more expensive the goods, the less they will be sold. It is impossible for a commodity to rise in price without falling in price. If it is expensive to a certain extent, you can sell it as long as you make money. No matter how much you earn or how little you earn, you must be satisfied. If you wait for the high price, you will suffer.
Four taboos: save your money. After earning, they are unwilling to invest again and turn living money into dead money. Only by pushing ahead, expanding the business scale and developing their own business can they reach a higher level.
Five taboos: Be ambitious. I despise small profits and want to become fat at one mouthful, so I can never make a big fortune. Only from small to large, slowly add up, step by step, can we finally climb to the peak of wealth.
Six taboos: The fragrance of wine is not afraid of deep alley. Many people only pay attention to production without paying attention to sales promotion. They think that when things are good, people will come to admire them. This is a passive means of sales. Only by actively soliciting customers and expanding their influence can we make more sales and profits.
Seven taboos: We do what others do. Lack of creative spirit, always follow others, and be led by others. When others have collected the profits, you will make little or nothing again. Only by seizing the market first can we win.
Eight taboos: heat information heat treatment. When he gets popular information, he hurries to act blindly. If he is not fully prepared, he will lose more than win in the battle without preparation. Only after careful analysis and research of the market, can we get on board.
Nine taboos: like hot and hate cold. The more people who do things, the better. We should know that "more turnips, less land". Only by focusing on the "inconspicuous" places and becoming unpopular can we have a market
Ten taboos: high profit sales. The sales of goods only focus on the sales volume, but the high profit and high price are prohibitive. As a result, the high profit and low sales. Only when profits are taken lightly, can customers be attracted at reasonable prices, and large profits can be made with small profits and quick turnover.
What you should pay attention to when opening your own store:
1. Look for brands and determine the clothing brands you want to represent. It is required to do a good job in similar market research, brand influence research of the brand in your local area, crowd purchasing power research, etc.
2. Looking for a store location requires a strong commercial atmosphere, and the surrounding stores should preferably be well-known brand franchised stores, which can set off the concept of "quality". The negotiation of rent is a hard process, which will not be described in detail here. Note that the lease term should be as long as possible in the contract. In order to prevent the hard cultivated market from having to move due to the expiration of the house.
3. Registration with the industry and commerce department varies greatly according to different regions. Some cities have implemented one-stop service, and basically all relevant procedures can be completed in one or two days.
4. Organize fund purchase. Please ask someone who knows clothes to help you look at the goods, including styles.
5. Store decoration. If you are a franchised store of a brand, you must decorate according to the store standards in the VI visual identity system provided by them. If not, you can ask the design company to help with the design, focusing on display, to achieve the desired effect. Try to save money.
6. For advertising, if the manufacturer can support the advertising expenses, it will be very good. If not, try to do more articles on the exterior wall of the store, such as the POP advertising at a discount. Use your marketing strategy to spread every activity in time to attract customers.
