What if the customer refuses to sell? It is not easy to do sales now. Some customers refuse your products when they come up, and even your competitors' product materials compare the disadvantages of your products. What should you do when you meet a customer and refuse directly? Now let's teach you how to invite customers to refuse you.
Now it is more and more difficult to do sales. Previously, it was better to buy than to sell. Now, it is better to sell than to buy. Now, the data is transparent. Some customers directly take out your competitors' products to suppress you, or even take out the recent negative news of your industry to directly reject you, In this case, you can use the three-step response method researched by Tom Hopkins, a marketing training master.
After expressing your understanding of the customer, you can enter the second step. You can answer this question as follows: In fact, it is not just you. I will hesitate in such a situation. Most of our customers have mentioned this kind of thing, and they also have concerns when they first contact, especially some types of people. Then give one or two examples of customers' concerns, such as a large number of first-time consumers and some professionals.
Step 3: Let the customer find out that the person who once had the same idea has changed because of the effect of the facts
Let the customer find out who has the same idea as him, and choose to believe because of what effect and what changes he sees after a period of use. You can give an example: you must have heard of XX professionals and XX celebrities. Before they used our products, they almost used all kinds of products. After using all the products in the market, they still haven't solved their problems. When using our products, they said that your brands were not big brands. Can I trust them? This is a story about the hesitation of the other party and the same frequency with him. Then I talked about a trial outfit provided to the famous person. Slowly, the famous person saw the effect in the trial, and then took the initiative to contact our sales. He said excitedly: I haven't found why your product has such a good effect. At that time, our R&D team was trying to achieve a certain effect, how much human and financial resources were invested, and constantly optimized our technology, and finally created such a cutting-edge product.
This three-step approach vividly tells a story to the other party. This story has actually penetrated the subconscious of the party, and the other party has changed. What are you hesitant about? People who used to have doubts and concerns like you have become our diehard fans because of the effect. Don't you have to take a detour today, just use our products first and experience them first.
If a customer comes up and rejects you directly, you can use the above three-step approach to guide the other party and guide his decision through other people's stories. Make it easier for them to accept your product.
