The main work of operation is product planning and R&D, production and supply chain management, sales and marketing, etc.
1. Product planning and R&D: The operation team needs to be responsible for planning and developing market-competitive products according to market demand and company strategy. The operations team needs to conduct data analysis, monitor product sales and market feedback, and optimize products and business processes through the analysis of business data.
2. Production and supply chain management: The operation team needs to ensure the smooth progress of the production process, coordinate the suppliers, production departments and logistics departments in all links to ensure the quality and delivery of products.
3. Sales and marketing: The operation team needs to develop a marketing plan to increase product awareness and sales through advertising, promotion, etc. The operation team needs to be responsible for customer service, including pre-sales consultation, after-sales service, etc., to ensure customer satisfaction.
Operational Responsibilities
1. Follow up all kinds of information of new brands in the purchasing department in a timely manner, and do a good job in registration and statistics, and assist leaders in making new plans.
2. Responsible for following up the review progress of the brands on the shelves and solving related problems in a timely manner.
3. Responsible for the editing and maintenance of background products and data, checking the quantity and content of brands on the shelves, and troubleshooting omissions.
4. Responsible for the daily maintenance of the store, product updates, independent operation of the store background management, responsible for the daily maintenance of the store and other basic maintenance work.
5. Responsible for the planning, reporting and implementation of various promotional activities of the store and various activities of the e-commerce platform, tracking the results of the activities, and evaluating them.
6. Be able to plan promotional activities, implement promotional activities in a planned manner, and increase the sales of a single schedule activity.
Internet operation includes six operation directions: user operation, content operation, community operation, market operation, business operation, and product operation.
1. User Operations
Work around users, around people. User operation needs to be close to users, unite users, guide users to use your product functions, and become friends with them to establish a community, these are the work of user operation, especially community work, which can bring word-of-mouth communication and user cohesion, and is the focus of user operation.
2. Content Operation
Create, organize, and publish content. Content operation not only needs to have the ability to create content by itself, such as writing a community post, original article, Zhihu answer, but also needs to have the ability to mobilize users to generate content, and screen high-quality content. A more bullish content operation is by no means to create content by yourself, but to use the mechanism to crowdsource content.
3. Community operations
Zhihu is a very typical community, and people with similar interests will turn the community into a home in the network. Community operators need to do themed activities, vote, discuss, and formulate some community rules in the community. In short, the purpose is to make the community active, and you understand that the community is a city, and you, as a city manager, want your city to grow stronger and stronger.
4. Market operations
The purpose of the job is to get traffic. Some people will ask what is the difference between marketing direction and marketing in the operation work. To put it simply, in operational work, the market perspective will be more inclined to bring traffic through communication with users. In marketing, it will be relatively more inclined to get this traffic through a piece of content. The difference is that marketing work is like a bomber and doesn't necessarily have direct access to users. The operation work is a death squad, penetrating behind enemy lines and making direct contact with people.
5. Business Operations
The content of the work is foreign cooperation. Contacting the media, exchanging volume with similar products, and cooperating to do activities are all business operations, in short, getting a cooperation, a B-end organization, means getting a user behind the organization.
6. Product Operation
In order to do a good job of the product, it is necessary to do user surveys, user feedback, and user behavior flow, which are all work of product operation. The purpose is to provide a basis for adjusting the product through communication with users and feedback on user behavior.
What you do in the operation
1. Responsible for the online promotion of the company's products, and establish cooperative relations with various media and website alliances;
2. Organize and analyze the market strategy of competitors, pay attention to competing products and industry trends, adjust the launch strategy in a timely manner, and maintain competitive advantage;
3. Responsible for managing advertising accounts and tracking and evaluation of promotion effects, and issuing promotion data reports and analysis;
4. According to the effect analysis, make targeted adjustments to the promotion work. Operation is the planning, organization, implementation and control of the operation process, and is a general term for various management work closely related to product production and service creation.
