Public Relations (PublicRelation) refers to a series of promotional activities for an organization to improve its relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. It is intended to mean that a social organization, collective, or individual must establish good relations with the various internal and external publics around it.
As a special management function relationship, public relations refers to a series of promotional activities carried out by an organization to improve its relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. It is intended to mean that a social organization, collective, or individual must establish good relations with the various internal and external publics around it. The public relations function of modern enterprises includes four major sections: information dissemination, consulting and advice, public relations relief, and interpersonal relationship development.
The definition of public relations by the International Public Relations Association: Public relations is a management function, which is to determine and establish a positive public image, establish a good image of the organization through a series of activities, and establish and improve the international image of the organization. In 1923, Glandjet, one of the main founders of vulgar public relations in the United States, defined public relations in his book "Vulgar Public Relations" as: public relations is a kind of promotional art, that is, the management art of establishing a good relationship for the survival and development of the organization. In 1955, Edward Bernays, a well-known American public relations expert, defined public relations as: public relations is a management function, which is applied to the entire organization to establish and improve the public prestige of the organization. In 1987, the famous American public relations scholar Catlip believed that public relations is a management function, which applies an art of coordination and communication to convey correct information to solve or prevent misunderstandings, so as to improve the attitude of the public and strengthen mutual understanding and trust. Shao Huaze, a well-known public relations expert in China, believes that public relations is a special management function, which is to coordinate the management interface between the organization and the public, persuade the public through communication and communication, in order to establish a good image and reputation, achieve two-way exchange of opinions, and then make the organizational goals and public goals consistent and harmonious.
In short, the basic responsibility of modern corporate public relations is information dissemination, communication and coordination.
Through a large number of public relations work practices, the public relations community has summed up the working principle of "seeking consistency from within, seeking coordination from without" and the working method of "internal reporting and external publicity". Practice has proved that this working principle and working method is an important guideline for carrying out public relations work, and it is also an important experience for modern enterprises to do a good job in public relations. The connotation of this working principle and working method can be summarized as: credibility internally, external image; internal reporting and external publicity, two-way communication; Take the initiative to communicate and pay attention to coordination; create an atmosphere and build alliances; investigation and research, scientific forecasting; Pay attention to effectiveness and service.
What does PR mean
1. Public relations means public relations, and public relations refers to the communication and communication relationship between the organization and the public environment.
2. Public relations is a conscious management activity, and in order to establish a good public relations, it is necessary to plan excellent public relations activities.
3. Public relations is a marketing means and operational skill, the main purpose of which is to strengthen the positive impression of customers in the public, deal with crisis problems, and recover bad influences.
4. Public relations is a management science, but in recent years, due to the inferior operation of public relations companies in the entertainment industry and the constantly exposed public relations insiders, the word public relations has quickly slipped into a derogatory meaning, and even equated with words such as false and deceptive.
What does PR mean What does PR mean
1. Public relations is a person who specializes in the investigation, consultation, planning and implementation of public information dissemination, relationship coordination and image affairs of the organization. The technical means of corporate crisis public relations cannot be measured in terms of one or two days or money, it is a kind of strategy, a planned concept. It doesn't matter, the important thing is that corporate crisis public relations has a certain ability to help enterprises deal with the crisis.
2. Specific work content: Public relations as understood by many people is always regarded as accompanying drinking, eating, going through the back door, and pulling relationships. In fact, in a broad sense, the work content of public relations should be determined from the definition of public relations behavior, shaping the image, balancing interests, coordinating relationships, and influencing the public. From this definition, advertising personnel, negotiators, and image spokespersons are broadly expanded into the profession of public relations.
