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The Records of the Historian records many ancient investment experts, among which Zi Gong is a very famous one. What is Zigong's investment philosophy worth learning? Let's learn together.

Zi Gong was a student of Confucius. He was very good at business and was honored as the "ancestor of Confucian businessmen". Zi Gong was very rich at that time. He could visit with generous gifts and present them to princes. The princes of the vassals wherever they went did the courtesy of welcoming the host in the tribute, not the courtesy of the monarch and the minister.

What exactly is a Confucian businessman? Confucian businessmen are a group of special businessmen. The greatest characteristic of Confucian businessmen is that they value both profit and justice. He believes that while obtaining benefits, he should not harm the society. Confucian merchants do not make ill gotten gains, and they cannot forget righteousness for profit. They also sacrifice profits to gain justice when necessary. This is the biggest feature of the Confucian merchants headed by Zi Gong. However, in today's society, we see that many businessmen earn dirty money, which can really gain higher benefits, but they leave justice behind and do harm to the society. And Confucian businessmen advocate honesty and believe that honesty is the most important. In addition, when Confucian businessmen communicate with people, they emphasize benevolence, people first, and harmony is the most valuable.

He who values profit and righteousness has faith. People first and harmony is the most important. These are some important principles of Confucian merchants established by Zi Gong when he learned from Confucius.

How did Zi Gong earn his first bucket of gold? When the army of the State of Wu marched to the north, King Fuchai of the State of Wu bought a large number of silk floss for cold protection. So Zi Gong bought silk floss from countries where the price was low, and then shipped it to the State of Wu for sale, earning the first barrel of gold. The value investment concept of selling at a low price and selling at a high price runs through Zigong's life, but it is different from our investment in index funds. We invest in index funds to buy at a low price and sell at a high price mainly in time, while Zigong's buy at a low price and sell at a high price mainly in space.

"Zi Gong sold his wealth between Cao and Lu". At that time, Zigong did business between Cao and Lu, and found that the dignitaries liked to wear jewelry. So Zigong went to a low price country to buy, and then to your place to sell, making a big profit.

Zi Gong also deliberately emphasized that "Don't overstock goods and let funds flow." This is the same core idea as Ji Ran's idea.

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